The Cultural Lie: Why Your “Data-Driven” Strategy is Just Corporate Theater
By Adrian Hull – CEO – Locadium The conference room air was stale, but the tension was fresh. David, the Head of Analytics for a major retail chain, projected a slide showing a 12% decline in customer retention following the rollout of the new loyalty program. The numbers were clean. The methodology was sound. The […]
The 24-Month Clock: Why Chief Data Officers Fail and How to Beat the Odds
Marcus walked into the Q4 board meeting with a sense of accomplishment. As the Chief Data Officer (CDO) of a mid-sized logistics firm, he had spent his first 18 months doing exactly what the textbooks said to do. He had selected a best-in-class cloud warehouse, implemented a rigorous data catalog, established a governance council, and […]
